While some claim that social media is an overrated and quickly fading tool in terms of marketing, when it comes to communicating to your audience - social media is actually a powerful mechanism that you can (and should) leverage.
If you have a desire to work in the works of media or communication, social media will likely be an important aspect of any role you take on. Social media impacts many individuals and in order to best communicate your work effectively, it is important to be well versed on the subject. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. Take a look at this article from Forbes to fully understand just some of the ways social media marketing can improve your career in communications and media.