By Lilia Zacchia, Specialist Senior, Career and Professional Development Center
As a professional in the sector of communications and media, you are likely well versed in a variety of topics such as, marketing, branding, video production, and graphic design. An integral component of finding success in the field of communications and media is building a personal brand for yourself. A great way to showcase your personal brand is by creating an online portfolio. An online portfolio allows employers to easily notice your skills, work, and potential as an up and coming professional. It is important to note that building an online portfolio can take time, so start soon! The more effort that is placed into creating a functional, well-designed layout, the higher are your chances for ensuring that your work is viewed as impressive by employers. Interested in building an online portfolio? Check out nine quick tips below to ensure that your endeavor is a success.
Start by getting organized and gathering examples of your best work.
Create a biography page (with a professional photo) that provides a summary of your experiences and education
Use captivating images that highlight your best work and showcase your personal brand.
Looking for new connections? Consider adding a contact form so potential clients and employers will be able to easily communicate with you.
The website design should be minimalist and simple, so that your work takes center-stage.
Make sure to add a section that highlights any awards you may have received, or testimonials from your clients that can attest to your quality of work.
Make sharing your work easy by adding social media links!
Consider including a blog. Remember, you are an expert in your field. As an expert, you should be regularly adding new written content to your website.
Keep your portfolio updated! Make sure that regularly updating your portfolio with new and fresh content becomes a regular part of your schedule.