By India Purnell, Senior Career Advisor, Career and Professional Development Services, ASU
Being present and active in both physical and virtual networking can increase the odds for you to land that ideal job or internship opportunity. However, it is very easy to have the opposite effect if your online appearance is less than favorable. Make sure you are on top of all the social networking etiquette to ensure you are putting your best virtual foot forward.
Use LinkedIn to illustrate your story
Almost every industry exists on the professional website LinkedIn, but many students are still developing or do not even have profiles created. If you believe that this networking tool is only for those that are looking for full time jobs, or those that are already well respected in their field – then allow this overview to debunk that myth.
LinkedIn gives each user the ability to be credible and show proof of skills that they have obtained. Keeping your LinkedIn profile updated with relevant work that you do or passions that relate to your career goals is just as important as keeping your resume updated. Having an active profile, with all of the key sections updated, could be what separates you from another candidate with a similar education and background. With LinkedIn, there is tangible proof of skills that you mention as well as connections made that truly illustrate your impact.
Be mindful of the ways in which you use other social media
Having the ability to connect with anyone, anytime, anywhere is a fascinating concept. Though we may feel it is our duty to inform the world of our day to day actions, what may at first be a therapeutic outlet or a fun way to connect with your friends, may be your demise when it is time for you to get an internship or full-time position.
If you are not familiar with your social media settings, get familiar. Create privacy settings that will separate your personal life from your professional life. More importantly, don’t post anything that you would want your boss, coworkers or your grandmother to know or see.
Craft your own place on the web
Depending on the type of industry, it may be beneficial to create your own website to display any research, projects or writing that will boost your presence on a professional platform.
This avenue gives you the creative control to craft and perfect your story with tools such as blogs, videos, and highlights of the work that you do. If having your own site at this time, you might want to think about building out your digital portfolio which you can access by logging in to MyASU. It is important to include a complete biography, a professional picture and a recent resume or CV. Plus ASU has created a number of templates that can get you started with very little effort.
Time to publish
A stellar way to continue to build up your professional appearance is to create and post relevant content. This can be shared on a number of social media outlets such as Twitter, Medium and, of course, LinkedIn. For extra points, add key hashtags that will allow users that have similar interests to find you and your work.
For instance, #ArizonaState #sundevils #careerservices #internship would be possible choices for this blog posting. The more that you publish with key phrases in your industry the more likely you are to appear in searches.
Just remember, the better you represent yourself through your social media, the more professional exposure you will get...widening your network and putting yourself out there can be a scary thing at first, but remember these key tips to make it an easy and successful process.
In need of more guidance? Take a look at these amazing resources below, including an eight part podcast outlining effective ways to build your online presence.
Just need help in specific area? Click on the podcast links below:
Resources for creating your LinkedIn profile: